Branding & Visual Identity

Kora Wellness

A complete brand identity system, stationery, and packaging for a luxury wellness studio.

Duration

4 weeks

Stack

Figma · Adobe Illustrator · InDesign

Scope

✦Logo system and lockups
✦Typography and colour system
✦Brand guidelines (38 pages)
✦Stationery and packaging mock-ups
✦Social and ad templates

The numbers

TODOstudios opened with the system

TODO%lift in social engagement vs. prior brand

38page brand book

The problem

Kora was opening their second studio with no brand foundation beyond a wordmark drawn in Canva. They needed a coherent system that could scale across signage, packaging, paid social, and a forthcoming app — without committing to the agency retainer their accountant had already vetoed.

What we did

Started with a one-page brand brief and a moodboard call. Week 1: type and palette. Week 2: logo system and lockups. Week 3: stationery and packaging. Week 4: brand book and template kit. The full library shipped at the end of week 4, ahead of the second studio opening.

How we shipped

A single weekly review call with the founder, async approvals between. No committee.

Outcome

TODO: replace with opening metrics, social engagement lift, member acquisition before/after, brand survey scores.

TODO: pull quote from client

Start a project like this

Book a 15-min intro call

We have a limited number of subscription slots open each month. Tell us what you're building.

Get in touch

Next case study

Aether Capital

A premium investment dashboard and companion mobile app for a luxury-asset management firm.

Read it →